Design, artwork & proofs
The printed colour looks different from my screen
Screens make colour with light and paper makes it with ink, so some difference is expected — especially with vivid blues, greens and oranges. Uncoated paper also absorbs more ink, which reads slightly softer than the same colour on a coated stock.
The most common surprise is a bright screen blue printing slightly purple, or a vivid green printing flatter. Those colours sit outside what CMYK ink can reproduce, so they are mapped to the nearest printable equivalent.
We recommend
If a colour has to match something exactly — a logo, a brand standard — tell us before we print. That is a conversation worth having early rather than a disappointment afterwards.
If a printed piece looks genuinely wrong rather than slightly shifted, call us and we will look at it.