Results

Campaigns that brought in customers — and what they cost.

Every campaign below is a real business, a real amount spent, and an outcome the owner told us about. Where we can prove what happened, we show it. Where we can't, we say so instead of rounding it up.

Campaign investment

$719.78

commission from two mailings

$8,250

Documented result

1,046% net return· (commission − spend) / spend

Terri Granholm, Branchburg, NJ — One listing at $275,000 closed after a 2-card EDDM sequence.

Actual customer resultReal Estate

$719.78 in postcards. $8,250 in commission.

Terri Granholm · Coldwell Banker Realty · Branchburg, NJ

Consistently beaten to listings by a competing agent in a neighborhood she had long considered her own.

“I was losing listings in an area I've worked for years. After just two mailings, I got a listing, and I know this is only the start.”

See the whole story

Case study

2-card sequence

Mailing 1
Mailing 2

Sent to A neighborhood she had worked for years

What went out

6,054homes

Each mark = 100 pieces

Sent to Homeowners in Elizabeth, NJ

Actual customer resultReal Estate

One mailing. One listing. $15,960 in commission.

Javier Matallana · Elizabeth, NJ

Invested: $2,745
commission from one listing: $15,960; Documented result
Net return: 481%

See the whole story

Case study

What went out

12,500postcards

Each mark = 100 pieces

Sent to Outdoor-living homeowners

Actual customer resultHome Improvement

One deck job paid for the whole campaign six times over.

Stoak Renovation · New Jersey

Invested: $6,167
from one deck project: $46,730; Documented result
Net return: 658%

See the whole story

Case study

3-card sequence

Mailing 1
Mailing 2
Mailing 3

Sent to Senior homeowners in Fanwood, NJ

Actual customer resultReal Estate

A senior-focused sequence that brought back $25,000.

Pat Plante · Fanwood, NJ

Invested: $5,560.50
in closed commissions: $25,000; Documented result
Net return: 350%

See the whole story

Case study

How we talk about results.

Four different things get published on this site, and we keep them apart on purpose. Only the first one carries a number.

Actual customer result: What a business owner told us happened, with what they spent and what came back both on record. Only these carry a result figure.
Case study: The whole story behind one of those results — what the business needed, what went in the mail, and what followed. It explains a result; it is not a second one.
Strategy / how-to: How a kind of campaign works and how to plan one. Written from what we have run for other businesses, never measured from yours.
Design guidance: How to set a piece up so it prints and mails correctly — sizes, bleed, the address area, print-ready files. Craft, not performance.

Want something like this for your business?

These were built for those businesses specifically. Tell us what you're trying to accomplish and we'll work out what yours should be.

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