Real Estate · Branchburg, NJ
$719.78 in postcards. $8,250 in commission.
Coldwell Banker Realty · Terri Granholm
$8,250
commission from two mailings
What we made, and who got it
2-card monthly EDDM: "The 5 Ingredients to Sell Your Home" and "When Is the Best Time to Sell?"
The pieces went out in sequence rather than all at once, so the same households heard from Terri twice rather than once.
2-card sequence
- Mailing 1
- Mailing 2
Sent to A neighborhood she had worked for years
What it cost, and what followed
$719.78
$8,250
Documented result
1,046% net return· (commission − spend) / spend
Why this campaign
Consistently beaten to listings by a competing agent in a neighborhood she had long considered her own.
1 new listing at $275,000: $8,250 commission after just two mailings.
“I was losing listings in an area I've worked for years. After just two mailings, I got a listing, and I know this is only the start.”
Want something like this?
This one was built for Coldwell Banker Realty specifically — their market, their offer, their timing. Tell us what you're trying to accomplish and we'll work out what yours should be.