Real Estate · Fanwood, NJ
A senior-focused sequence that brought back $25,000.
Pat Plante, Realtor · Pat Plante
$25,000
in closed commissions
What we made, and who got it
3-card sequential EDDM to senior homeowners in Fanwood, positioning Pat as a trusted transition advisor.
The pieces went out in sequence rather than all at once, so the same households heard from Pat three times rather than once.
3-card sequence
- Mailing 1
- Mailing 2
- Mailing 3
Sent to Senior homeowners in Fanwood, NJ
What it cost, and what followed
$5,560.50
$25,000
Documented result
350% net return· (commissions − spend) / spend
Why this campaign
Build trust with seniors transitioning out of long-time homes before the first conversation.
$25,000 in closed commissions from a niche, relationship-driven campaign.
Want something like this?
This one was built for Pat Plante, Realtor specifically — their market, their offer, their timing. Tell us what you're trying to accomplish and we'll work out what yours should be.