Home Improvement · New Jersey
One deck job paid for the whole campaign six times over.
Stoak Renovation
$46,730
from one deck project
What we made, and who got it
12,500 oversized EDDM postcards; initial drop of 500 homes to outdoor-living homeowners.
What went out
12,500postcards
Each mark = 100 pieces
Sent to Outdoor-living homeowners
What it cost, and what followed
$6,167
$46,730
Documented result
658% net return· (project value − spend) / spend
Why this campaign
Feast-or-famine lead flow; needed steady, controllable demand for high-ticket deck and outdoor-living projects.
One deck build worth $46,730 within a week of resuming — with more leads still coming in.
“Stop the mailing—I can't handle all the new business coming in.”
Want something like this?
This one was built for Stoak Renovation specifically — their market, their offer, their timing. Tell us what you're trying to accomplish and we'll work out what yours should be.