Design, artwork & proofs
Making a piece that prints cleanly, and what approval actually commits you to.
8 articles
How do I get artwork for my mailing?
Customize a template, upload your own file, or have L&B design it.
What makes a file print-ready?
Bleed, safe area, resolution and colour, in plain terms.
My artwork looks blurry or pixelated
Why an image that looks fine on screen prints soft, and what to do.
What happens when I approve my artwork?
What approval commits, and why it is the moment that matters.
Will I see a proof before it prints?
When a proof is part of the job, and what it shows.
The printed colour looks different from my screen
Why print colour shifts, and which shifts are normal.
What should I actually put on the postcard?
The few things that decide whether a piece gets a response.
Should I put a QR code on my mailing?
What a QR code tells you, and what it does not.