Mailing, delivery & USPS
How do I know if my mailing worked?
Ask every new customer how they heard about you, and give the mailing something countable — a QR code, a promo code, or a dedicated phone number. Response arrives over weeks, not on the day it lands.
What actually works
- Ask. "How did you hear about us?" outperforms most tracking technology for a local business.
- Use a code or an offer that only appears on the mailing.
- Add a QR code if a scan is a useful signal for you.
- Compare the weeks after a drop against the weeks before, rather than looking at a single day.
L&B policy
We will not tell you what response rate to expect from your campaign. Published averages describe direct mail in general — not your offer, your market or your piece — and treating one as a forecast would be inventing a number.
One drop is a weak test. If you want to know whether mail works for your business, judge it after three drops to the same area, not after one.