Start a direct mail campaign
How many pieces should I mail?
Size the mailing to the area you actually serve, not to a budget target. Pick the neighborhoods closest to you first, see the price for those routes, and adjust. It is usually better to mail a smaller area more than once than a larger area once.
The route picker shows the address count and the price for every neighborhood you select, so you can size the mailing by looking at it rather than by estimating. Start with the streets you would be happiest to win, and widen from there.
USPS requirement
EDDM has a minimum of 200 pieces per mailing, and a maximum of 5,000 pieces per ZIP Code per day.
We recommend
If the choice is between reaching twice as many homes once, or the same homes twice, the second usually does more. Recognition compounds; a single drop rarely does.
We deliberately do not publish an expected response rate for your campaign. What a mailing returns depends on your offer, your design and your market, and a number printed on a help page would not know any of those.