Fill more tables with neighbours who live minutes away.
The people who could walk in are often the ones who never hear you opened.
$0.615
PER PIECE · USPS RATE
Opening Week
CAMPAIGN READY TO CUSTOMIZE
No list
EVERY DOOR IN YOUR NEIGHBORHOODS
L&B has a restaurant opening-week campaign built and ready to customize.
✓ USPS prep included
✓ Free campaign review
✓ Since 1974 · Branchburg, NJ
Design mockup to source
Printed restaurant EDDM postcard, held or on a table, warm light
4:5
How Restaurants Use It
Four occasions worth mailing for.
OPENING
1–3 wks beforeGrand Opening
Every household within 1 mile gets the news before you open. Build a crowd, not a trickle, from the neighborhood that will actually walk in.
See this campaign →SEASONAL
QuarterlySeasonal Menu Drop
New spring menu. Summer patio hours. Fall specials. Remind your neighborhood you're there, and give them a reason to come in this week instead of next month.
See this campaign →HIGH-VALUE
Fall · Holiday pushCatering Push
Catering is the booking most restaurants would rather have more of. Target residential neighborhoods in higher-income areas ahead of graduation season, corporate Q4, or the holiday party window.
See this campaign →RETENTION
Monthly cadenceWeekly Specials & Loyalty
Tuesday specials. Happy hour. $10 off your next visit. Low-cost monthly drops keep your name top of mind in the neighborhood, before they pick somewhere else for dinner.
See this campaign →Why it matters
The people most likely to walk in are the ones who never hear you opened.
Nearby households do not know the restaurant is there, or forget it between visits.
You end up hoping the right people find you, with no way to decide who hears about the restaurant this month.
When the neighbourhood only finds you through an app, you are renting access to your own customers — and paying for it on every order.
The neighbourhood knows you are there, and knows why to come in this week rather than sometime.
How It Works
From your kitchen to every mailbox. Here's how it works.
Choose your campaign
Start with the Opening Week campaign, or pick the occasion you want to fill. Each one comes with creative built for restaurants, ready to put your name and offer on.
Choose who you want to reach
Search by ZIP and see the neighborhoods on a map, with the number of addresses in each. Pick the ones close enough that people can walk or drive in tonight.
Approve it. We handle the rest.
A free review checks your offer, layout and call-to-action before anything prints. Then L&B prints it, bundles by neighborhood, handles the USPS paperwork and makes the Post Office handoff.
Aim to mail 2–3 weeks before your opening or event. USPS Marketing Mail typically delivers in 3–10 business days. Delivery timing is not guaranteed. We'll confirm the schedule with you when the run is booked.
Transparent Pricing
What a restaurant campaign costs.
Print price plus USPS postage. That's it. No setup fees, no list fees. Print your target neighborhood. Most restaurants mail 500–2,500 pieces per drop.
- ✓Free campaign & design review on every order
- ✓USPS prep, paperwork, and bundling by neighborhood
- ✓Local USPS post office drop-off included
Postage is always separate and added at checkout. Never baked into the print price.
| PIECES | PRINT PRICE | POSTAGE | PER PIECE | TOTAL |
|---|---|---|---|---|
| 500 | $300.00 | $130.00 | $0.860/pc | $430.00 |
| 1,000 | $355.00 | $260.00 | $0.615/pc | $615.00 |
| 2,500 | $648.00 | $650.00 | $0.519/pc | $1,298.00 |
| 5,000 | $1,124.00 | $1,300.00 | $0.485/pc | $2,424.00 |
6.25 × 9" · Postage at the USPS EDDM Retail rate.
Full pricing table →Campaign Calendar
Mail ahead of the occasions
that drive covers.
These are occasions people decide on ahead of time. Mailing 2–3 weeks out puts you in front of them while the decision is still open.
MAIL: JAN 20 – FEB 1
Valentine's Day
- Prix-fixe menu, reservation CTA
- A night people plan and book ahead
- Target 2-person households nearby
Reservation-led · book-ahead offer
MAIL: APR 20 – MAY 1
Mother's Day
- Brunch, family-style menus
- Larger parties = higher avg check
- Gift card upsell opportunity
Booked ahead · larger parties
MAIL: MAY – JUN
Summer Patio
- Outdoor seating, seasonal menu launch
- Happy hour, weekend brunch push
- Longest dining season for casual spots
Patio and walk-in season
MAIL: OCT – NOV
Holiday & Catering
- Corporate holiday parties, buyouts
- Catering bookings for Q4 events
- Gift card push before December
Planned well in advance
Not sure which window fits your restaurant? Our free campaign review recommends the best occasion, offer, and mailing area for your specific menu and neighborhood.
Make It Yours
Design your restaurant postcard
Start online and swap in your logo, offer, and photos — or hand it to our team. Every card gets a free expert review before it prints.
Design mockup to source
Grand Opening EDDM postcard, 6.25 × 9" restaurant design
Design mockup to source
Valentine's Dinner EDDM postcard, 6.25 × 9" restaurant design
Design mockup to source
Seasonal Menu Drop EDDM postcard, 6.25 × 9" restaurant design
Design mockup to source
Holiday Catering Push EDDM postcard, 6.25 × 9" restaurant design
Free Campaign Review
Ready to reach more nearby diners? Start with a campaign built around the occasion you want to fill.
Tell us about your restaurant and we'll recommend the right occasion, neighborhoods, and offer. A real review from our team, not a quote form.
✓ Real team review
✓ No commitment
✓ Since 1974 · Branchburg, NJ
Every order includes a free design review before print before it goes to press — the offer, the timing, and the neighborhoods.