HVAC & home services
Keep the schedule full, all year long.
Heating and cooling demand changes with the season, and the stretch between them is the hard part. L&B gives you a campaign built for each moment, and handles the path from design through print and mail.
Built on real HVAC campaigns — 160,000 postcards across five towns, every season. See how it ran
One system. Four moments in the year.
4 seasonal designs, ready to customize now.
One design system in four art-directed states. Same grid, same offer module, same reverse-side hierarchy; the season, headline, photography and offer change. Grouping them is what lets an owner see an annual marketing rhythm instead of four unrelated postcards — but each season is still bought, mailed and evidenced on its own.
Weather-relative, not calendar-fixed: spring three to five weeks before the first sustained warm spell, summer into the first sustained heat, fall before the first cold night, winter through the coldest stretch.
Spring campaign
Book spring AC tune-ups.
A full service calendar before the first hot week, while the schedule is still open.
- The offer
- Spring Comfort & Efficiency Check
- Recommended mailing window
- Mail 3–5 weeks before the first sustained warm spell.When it works best. Not a print or delivery time.
- Who it reaches
- New neighborhoodsReach every mailbox in the neighborhoods you want to grow into. No list needed.
- My existing customersYour next job may already be in your customer list. Send the same seasonal campaign to the people who already know your company.
- BothThe widest net and the warmest one, carrying the same offer.
What gets made
EDDM Postcard 6.25" × 9"The mailer — everybody · Required
Reaches every mailbox on the routes you pick without needing a list. The widest net L&B can cast, and the format with the most campaign history behind it.
Addressed PostcardsThe list drop — your own customers · Optional
Mailed to the customer list you already have. There is no better place to get new business than people who have already paid you once — a seasonal reminder lands as a service, not an ad.
Lawn SignsProof on the street · Optional
Sits outside the house being worked on, so neighbours see the name in use before any mail reaches them.
What you make yours
The design is fixed so the campaign stays one message. These are the parts that become yours.
- Your logo
- Your offer
- Your price
- Phone
- Website
- Service area
- QR code
See the full AC Ready campaign — pricing, audiences and every piece it includes.
Don't wait for an open schedule to start marketing.
Demand moves with the weather, and the homeowners nearby have to hear from you before the season turns, not after.
Finding the next job becomes reactive — something that starts when the calendar looks thin, and never quite settles into a rhythm.
Getting customers should be something a business plans, the way it plans everything else. Not something it begins once the work runs out.
Customer acquisition sits on the calendar with everything else, and each season is already handled before it arrives.
What actually happens after you pick one.
Step 1
Pick the neighborhoods
Search your ZIP, see every carrier route on a map, and choose the streets you want to grow into. No mailing list needed.
Step 2
Specialist Check
Before anything moves forward, a real person reads the headline, the offer and the call to action — so the campaign is set up to work before money goes on postage.
Step 3
We print it
Your approved campaign becomes the physical mail piece, printed on L&B's own press in Branchburg.
- Campaign analyticsExample campaign
Total Scans
17
Top Locations · approximate
- Somerville, NJMobile
- Bridgewater, NJMobile
- Westfield, NJDesktop
- Branchburg, NJMobile
- Hillsborough, NJMobile
Step 4
See what worked
Put a QR code on the piece and the scans come back to you — how many, roughly where, and on what kind of device.
HVAC · Mighty Ducts
160,000 postcards. Four seasons of staying visible.
Mighty Ducts didn't test the market once and wait. The same seasonal system ran across five towns, every season, so homeowners already knew who to call before anything broke.
1 of 5
- 160K
- postcards mailed
- 5
- towns covered
- 4
- seasons, every year
- 50%
- of campaign cost shared through manufacturer co-op
What it cost
$25,000 printing and $39,520 postage — $64,520 before co-op. Their equipment manufacturer shared half the campaign cost, so the same budget bought more frequency than it otherwise would have.
What Kristy estimates
L&B estimates Mighty Ducts now holds roughly 60% of their service area across those five towns. That is Kristy's estimate from working the account, not a measured or independently verified figure.
Manufacturer co-op
Your manufacturer may help fund the campaign. We'll help you build for it.
Many HVAC dealers carry marketing or co-op funds through the brands they install. Where your program allows co-branded artwork, L&B can build the campaign to fit its requirements — logo placement, required wording, and the proof your manufacturer asks for.
Programs differ by manufacturer and by dealer, and eligibility, amounts and reimbursement are decided by your manufacturer — not by L&B. Bring us your program's requirements and we'll build to them.
Start where you are. We'll take it from there.
Pick a campaign and make it yours
Choose the season, add your logo, offer and phone number, and approve a proof.
Plan it with a specialist
Not sure which season, which neighborhoods, or what to offer? Talk it through first.
Have our design team build it
If none of these campaigns fits your business, L&B's design team can create one around your goal — or take on print and design work that isn't a mail campaign at all.
Design work is quoted for the job. Tell us what you need and a specialist will come back with a price.