Free campaign planning
Plan your campaign with an expert.
Start with what you want to accomplish. An L&B Marketing Expert can help you work through the campaign, audience, offer, timing and what the piece needs to communicate.
Free · No order required
What we'll work through.
Bring the goal. The rest is what planning is for.
Your goal
What you want more of — calls, bookings, appointments, listings, tables.
The campaign
What kind of mailing supports that goal, and whether one already exists that fits.
Who you reach
Neighborhoods you want to grow in, or people you already know.
The offer
What gives someone a reason to act rather than set it aside.
The timing
When the campaign makes sense in your year.
What the piece says
The direction the creative needs to take to do that job.
You don't need to know anything about postage, paperwork or print production. That is our end.
How it starts.
Three decisions are yours. Everything after them is ours.
- 1
Tell us about your business and goal
What you do, and what you want more of. You do not need to arrive with a print product picked out.
- 2
Choose who you want to reach
Neighborhoods nearby, or the customers you already have. An expert can help you narrow it down.
- 3
Approve your campaign. L&B handles the rest.
Nothing is produced until you have seen it and said yes.
Who you're talking to.
L&B has been printing and mailing from Branchburg, New Jersey, since 1974. Your campaign planning is handled by a real person here — an L&B Marketing Expert reads what you send and works through the campaign with you.
Questions before you start.
- Is it really free?
- Yes. Campaign planning is free, and no order is required.
- Do I have to buy something afterwards?
- No. Planning does not require an order.
- Do I need to know what I want to print?
- No. Start with your business and what you want to accomplish. Working out what to send is part of the planning.
- What if I'm not ready to order?
- You do not need to be ready to order. Planning is available before you buy anything.
- What if direct mail isn't right for my business?
- That is something an L&B Marketing Expert can help you work through, using the goal you bring us.
- Who will I be working with?
- A real person at L&B. An L&B Marketing Expert reads what you send and works through the campaign with you.
Start with a question, not a print order.
Tell us what you want more of, and an L&B Marketing Expert will help you work out the campaign from there.
Free · No order required
“Every campaign that works starts with the right question.”